Product and Emotions

16 Feb

Here’s a great video of advertising gurus Jeremy Bullmore and Stephen King waxing poetic about how people will respond emotionally to all sorts of mundane products.

Often times buying a product is not just about functionality but also about how the user wants to project an image about themselves. When technology shifts in such a way that a product starts to become commodified, leveraging an emotional response is what may be the key to differentiation and growth.

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